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Recipes
15 min

How do I get from my existing customers to new prospects in CRM format?

Invert the pattern of your best customers and take it into the CRM as an enriched table.

What you need

Plus plan ⬡ 2, then 1–9 per company

You need an account in the Implisense Platform. The free plan costs nothing and asks for no payment details — 100 Implicents to start, then 25 a month.

Open the Platform

Steps

  1. 1

    Run similarity on the whole list

    In the list of existing customers choose find similar. The search runs around the centre of gravity of every company on the list, not around a single one. One company would be chance, forty are a pattern. Costs 2 Implicents, on both plans.

  2. 2

    Work through the hits

    Each hit comes with a similarity score. Pick out a company you do not know and open its profile — the ones you already know are not the ones worth searching for.

  3. 3

    Move them into a new list

    Bookmark the usable hits into a new list, so your existing customers and your prospects stay apart.

  4. 4

    Choose the data packages

    Tick the packages in the export dialog. The price runs along before you click — and it is a ceiling, not a flat rate.

  5. 5

    Export and import

    The Excel file is written in your browser. Charging happens only after a successful export, and only for packages that actually delivered something.

What you see

The six data packages in the export dialog, price per company:

PackageWhat is in itImplicents per company
Baseidentifier, name, address, activity1 (always included)
Contactphone, email, website, LinkedIn, Xing1
Legalregister court, register number, legal form, incorporation, share capital, VAT ID, LEI1
Industry & sizeobject of the company, WZ codes, size class1
Peoplemanaging directors, board, ownership, procuration1
Key figuresbalance-sheet total, revenue, profit, equity, headcount — each with its year4

From three add-on packages the price drops by 10 percent. The contact research can be added optionally: 2 Implicents per company searched and 2 more per company with a hit, at most 4, for at most 100 companies per run.

Budget by company count, not by run. The similarity search costs 2 Implicents once; everything after it is charged per company. Three examples for a list of 300 companies:

ScopeSumImplicents
Base only2 + 300 × 1302
Base, contact, legal2 + 300 × 3 × 0.9812
All six packages2 + 300 × 9 × 0.92,432

That is the ceiling, not the bill: empty packages cost nothing and the key figures are staged. Export 40 companies instead and you pay a tenth of it.

Why similarity runs over the list

Every company is stored as a vector — a description of what it actually does, built from its website, the object of the company and the industry code. What is compared is neither names nor industry codes but meaning. Averaged across a whole list this gives the centre of gravity of your customer base, and the search runs around that point.

How you know it worked

Among the hits are companies whose names give nothing away about their business, spread across several federal states. If every hit shares a name stem with one of your seed companies, the list was too small or too one-sided.

The honest limit

The Excel export requires the Plus plan — including the plain one without add-on packages. The similarity search before it runs on both plans. This recipe is therefore the only one that does not run to its end without Plus, which is why it sits at the end and not at the start.

Charging follows delivery, not ticking. A package that fills no cell for a company costs nothing for that company; key figures are staged according to how much the filing contains. The price shown is the ceiling. If a run breaks off, the file is still written and only what was enriched is charged.

No private contact details of managing directors from the register. Names and roles yes, private address or email no. If you want evidenced contacts, take the contact package, which researches online and delivers the evidence with it.

Create a free account

100 Implicents to start, no payment details. Search, building lists and uploading your own customer file cost nothing.

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