AI Lead Scoring

We break it down into three to six sub-criteria that can each be researched on their own. Each gets a measurement question, a weight from 1 to 3, and observable anchors for the levels 0 (not met), 1 (partly), and 2 (clearly met). Hard exclusion criteria become knockouts. You receive this rule set for approval before the run — you see exactly what is being assessed.

Per company, the website with its relevant subpages — imprint, about us, locations, careers, services — plus targeted web searches for the company name and the rule set's search terms. Implisense company data adds context: commercial register, industry, size class, management, and available key figures. Search snippets alone do not count as evidence; only pages actually read end up in the sources.

Per company a score from 0 to 10, the level of each sub-criterion as its own column, a rationale of two to four sentences with concrete evidence, the confidence, up to ten source URLs, and a status: scored, knockout, or unreachable. The score is computed from the weighted levels, not estimated by the model — the same levels always yield the same score.

High means the decisive sub-criteria are backed by at least two independent sources, such as the website plus the register, press, or a job ad. Medium: only the company website or only the supplied company data. Low: website unreachable, company not clearly identifiable, or contradictory information. Companies with low confidence stand out at a glance and can be checked specifically.

Either. A lead list from our database can be scored directly. Your own list — CRM export, trade fair contacts, Excel — is first matched against the commercial register, as in data enrichment; rows that cannot be matched are flagged. You pay per company delivered. Knockouts are a delivery: knowing a company definitely does not fit is an answer.

No. The score measures fit with your target criterion — not solvency, default risk, or creditworthiness. Implisense deliberately produces no credit scores. For the financial health of your existing base, there is the Portfolio Analysis.

Package S up to 500 companies €490, package M up to 2,500 companies €990, package L up to 10,000 companies €1,990, package XL up to 50,000 companies €4,990, each excl. VAT. Larger lists on request. The package is determined by the number of companies delivered; for your own lists, by the uniquely matchable ones. Turnaround depends on list size and is usually a few working days.