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CRM Data Cleansing

Clean company data in your CRM: uniquely matched, current, complete

from €299 B2B Sales, Developers & Data Teams

Does this sound familiar?

Your mailing bounces because the company moved two years ago — the bounce is how you find out.

The same company sits in your CRM three times: once as "GmbH", once as "G.m.b.H.", once with a typo. Your reporting counts it three times.

Every second record is missing industry, legal form, or management — segmentation becomes guesswork.

Your contact stopped being managing director a year ago. Your CRM still says otherwise.

Ideal for: B2B Sales Developers & Data Teams

How It Works

From inquiry to final deliverable — transparent and predictable.

1
Step 1

Analyze the existing list

You send a CRM or Excel export. We check it free of charge and deliver the quality report within 48 hours

2
Step 2

Match and clean

Matched against around 2.3 million active German companies; duplicates and spelling variants are consolidated, open cases flagged

3
Step 3

Enrich

You pick the modules — we fill only the fields you need

4
Step 4

Deliver

Returned as Excel, as a JSONL export, or via the REST API for ongoing processes

What You Receive

Quality report (free, within 48 hours)

  • Total rows and the unique companies among them — the duplicate rate of your list
  • Share of records that can be matched at all, and the hit rate to expect
  • Which of your fields carry the matching and which contribute nothing
  • Cost estimate based on the matchable companies

Cleaned dataset

  • Stable company ID per row, duplicates and spelling variants flagged
  • Status per record: matched, ambiguous, not found, no longer active
  • Fields added from the modules you select: base data & addresses, contact details, register & legal data, industry & size class, management, available financial figures
  • Delivered as Excel, as JSONL, or via the REST API

Packages & Pricing

Project: Data Enrichment

from €299

Match your existing list and fill in the modules you select. Pre-analysis free, delivery as Excel.

Database: Full Export

On request

Around 2.3 million active German companies as JSONL for your own data infrastructure. Optional quarterly updates.

Integration: REST API

On request

Resolve continuously instead of cleaning once: batch lookups and changes since your last sync.

Why Implisense

1

Matching, not string comparison

Companies are mapped onto a stable company ID via name, address, website, email domain, or register identifier — not via name similarity

2

Daily from the commercial register

German primary sources instead of crawled estimates, complemented by signals from company websites, job postings, and news

3

Numbers before the quote

The pre-analysis is free and tells you the hit rate before you commit

Frequently Asked Questions

Common questions we receive about this service.

What data can Implisense clean?
Company lists from CRM, ERP, or sales processes. A company name plus a town is usually enough to match; website, email domain, or commercial register number raise the hit rate considerably. We do not enrich personal data about your contacts — we work at company level.
How are duplicates and spelling variants detected?
Every record is mapped onto a stable company ID. Records pointing at the same ID are the same business, whether they read "GmbH", "G.m.b.H.", or carry a typo. You get the ID in the output and decide yourself whether we merge or only flag; how group subsidiaries and branch sites are treated is agreed during the project.
What hit rate is realistic?
Two numbers that are easily confused. Across a typical, organically grown CRM list, experience puts 60–80% of rows in reach — that is the figure the cost estimate is based on. Looking only at the registered legal forms within it (GmbH, AG, registered merchants), the rate is 85–95%. The difference is associations, sole traders, foreign-registered entities, and rows with a bare name field and no location. Which figure applies to your list is what the free pre-analysis tells you.
What happens to companies that are not found?
They are flagged, not silently dropped or guessed. The same goes for companies that are no longer active and for records that cannot be matched to exactly one company — the output tells you why a record stayed open.
How current is the data?
The database is updated daily. Commercial register entries and deletions, changes in management, address and legal-form changes flow in continuously. Revenue and headcount figures come from the most recent available annual reports and are therefore older by nature.
In what format do the results come back?
Excel by default, in the same row order as your source file plus your own reference ID, so you can load it back without rework. Full exports come as JSONL, other formats on request. For ongoing processes there is the REST API.
What does cleansing cost?
Pricing follows the number of uniquely matchable companies and the data modules you select, starting at €299 net. The pre-analysis is free: you get the numbers first and the quote second, not the other way round.
Is the processing GDPR compliant?
Yes. Implisense is based in Berlin; processing and hosting take place in Germany and the EU. The basis is public registers and publicly accessible company sources. For processing your uploaded list we sign a data processing agreement on request.

How good is your CRM data, really?

We respond quickly, with no sales pressure.

Get your list checked for free