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Glossary

Industry classification: WZ 2008 & NACE

How economic activities are coded — and how Implisense uses them for targeting and segmentation.

What is WZ 2008?

WZ 2008 (Klassifikation der Wirtschaftszweige, 2008 edition) is the official scheme of the German Federal Statistical Office used to code a company’s economic activity in Germany. It is the German implementation of the European NACE classification.

What is NACE?

NACE (Nomenclature statistique des activités économiques dans la Communauté européenne) is the EU’s statistical classification of economic activities. WZ 2008 is based on NACE Rev. 2 and is identical down to the fourth level — keeping German and European industry data comparable.

Structure: from section to subclass

The classification is hierarchical:

  • Section — one letter (A–U), 21 broad economic areas
  • Division — two digits
  • Group — three digits
  • Class — four digits (matches NACE Rev. 2)
  • Subclass — five digits, a national refinement found only in WZ 2008
SectionArea
AAgriculture, forestry and fishing
CManufacturing
FConstruction
GWholesale and retail trade; repair of motor vehicles
JInformation and communication
KFinancial and insurance activities
MProfessional, scientific and technical activities

How Implisense uses industry codes

Implisense assigns WZ codes to each of the roughly 2.5 million German companies it covers. These power industry targeting, segmentation, ideal-customer-profile (ICP) definition and market-size estimates. The codes are available via the API and as company data.

Closely related is the question of how large a company is — see Company size & the EU SME definition.

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