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Market Analysis

The outward view: define your ICP, scan the market, focus your sales

from €3,000 B2B Sales
Identify potential Free initial analysis (48h)

Does this sound familiar?

Your sales team works 400 accounts — but 300 of them will never buy.

Every sales rep has their own definition of an ideal customer. Best practice isn't documented anywhere.

Your pipeline is full of companies that are interested in your product — but don't have the size, budget, or pain to buy.

Ideal for: B2B Sales

How It Works

From inquiry to final deliverable — transparent and predictable.

1
Step 1

ICP Workshop

60 min — Analysis of your best customers, definition of target criteria

2
Step 2

Scoring

We evaluate 2.5 million companies against your ICP

3
Step 3

Qualification

Manual review of top results

4
Step 4

Handover

Prioritized list + scoring documentation + 30-min results presentation

What You Receive

ICP Documentation

  • Ideal customer profile with weighted criteria
  • Scoring model with rationale
  • Industry, size, and region segments

Prioritized Target List (Excel)

  • Top 500 potential companies with score (0–100)
  • ~12 enriched fields: industry, revenue, headcount, management, address
  • Sales-relevant signals: growth, leadership changes, expansion

Packages & Pricing

Compact

€3,000

One ICP, top target list with scores, report + Excel

Standard

€6,000–8,000

Multiple segments, extended scoring + benchmarking + presentation

Deep

from €12,000

Multiple ICPs/lenses, methodology documentation, follow-up workshop

Seen enough?

Identify potential

Why Implisense

1

Data-driven

Scoring based on real company data from the commercial register, not gut feeling

2

Comprehensive

Access to 2.5 million companies — not just the usual suspects

3

Practical

Excel list that can be imported directly into any CRM — or used as an immediate sales list without one

Frequently Asked Questions

Common questions we receive about this service.

How is this different from the Portfolio Analysis?
Both use the same methodology — only the direction differs. Portfolio Analysis looks inward at companies you already know (your members or customers). Market Analysis looks outward — it searches the whole market for companies you don't know yet, based on a defined ICP.
Do you also deliver contact data for individual contacts?
We deliver the qualified target list — companies, scores, and company data. Direct contact details for individual people are not part of the delivery. We state this upfront so no expectation gap arises.
What exactly is an ICP?
Ideal Customer Profile: a data-driven description of your best existing customers — industry, size, revenue, region, growth rate. We distill the ICP from your historical wins and translate it into search criteria.
Do we need a CRM to use the list?
No. You receive an Excel file that you can import into any CRM — or use directly as a sales list without one.
How many companies will be in the target list?
It depends on your ICP. Typically we deliver a Top-300 to Top-1,000 list with scores. If your market is smaller under your criteria, we work with what's available — and make that transparent in the briefing.

Related services

Portfolio Analysis

The inward view: see what your members or customers actually are today

Signal Retainer

Relevant market changes — before your competition sees them

Related products

Company Data Implisense Search

Ready to find your best next customers?

We respond quickly, with no sales pressure.

Identify potential