The Challenge
The client sought to systematically support over 100 large customers while uncovering untapped sales opportunities for SAP projects. Limited time and resources to proactively monitor IT-driven changes in customers' business models led to missed chances to propose relevant solutions. The core challenge was the absence of an efficient system to identify and capitalize on these opportunities at scale.
The Solution
Implisense CRI revolutionized the IT service provider's approach to identifying and leveraging sales opportunities. By deploying a daily AI-powered agent search, the solution detected critical changes in the business models of large companies in real-time. Specialized AI assistants, equipped with deep knowledge of all SAP modules, analyzed these changes to predict the most likely follow-up projects. Leveraging proprietary company data, the system generated tailored project suggestions and contact opportunities, seamlessly integrating these recommendations into the CRM via API for account managers to act on. This cutting-edge approach empowered the provider to proactively address client needs, driving efficiency and growth.
The Result
With Implisense CRI, the provider drastically improved its efficiency in securing new SAP projects. Account managers now receive daily, personalized sales recommendations in their CRM, driven by real-time insights into changes at hundreds of companies. This automation unlocks significant sales opportunities, enhances proactive customer engagement, and enables early identification of cross-selling and upselling potential in the SAP landscape, ensuring a more targeted and effective approach to client growth.
"Thanks to Implisense CRI, our account managers now have an overview of interesting SAP opportunities for our customers at all times - before they arise."
Head of Sales of the IT service provider
Overview of the Functions
- Daily AI-supported search for new SAP projects
- Automatic assignment to existing customers in CRM
- Evaluation by AI-based pre-sales agents with in-depth product know-how
- Recommendations on sales approaches with CRM integration
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