How an association generates new insights with digital twins

The Challenge

A business association has tens of thousands of companies as members with diverse interests. It is a constant challenge to understand the different needs and expectations and to respond to them in a targeted manner. It is too time-consuming and inefficient to regularly ask members which topics they are most concerned about. There was a lack of resources to quickly find out which topics are really important and how these can be offered in a targeted manner.

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The Solution

With Implisense CRI, an AI-based solution was used for the first time to significantly reduce effort and achieve precise segmentation of members. The solution included the generation of digital representatives of existing member companies.

Based on public information about the members, digital twins were generated and confronted with existing offerings of the association to gain feedback for future offerings.

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The Result

Implisense CRI has made it possible to gain new insights in their vast member portfolio by using digital twins. This led to better insights for product development, a higher member satisfaction and better participation in events and offers.

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"Thanks to Implisense CRI, we get suprising new insights about our members' interests and can design our offers in a much more targeted way. The time required has been significantly reduced and we are seeing a clear increase in our members' satisfaction."

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Implisense CRI - New Insights for large customer portfolios

Implisense CRI helps associations with large customer portfolios to recognize the needs of their members and develop offers tailored to them. Rely on intelligent, automated analysis to offer your members exactly the topics that interest them.