How one of Europe's largest Seed Investors keeps an eye on the startup scene

The Challenge

The active sourcing team of a seed investor faced the daunting task of identifying new investment opportunities among over 1,000 start-ups listed in their CRM. These start-ups span diverse markets and regions, requiring constant monitoring and updates. Dedicated personnel conducted research manually to assess the latest developments and progress of individual start-ups. This labor-intensive process involved not only initial classification but also frequent updates whenever new, relevant information emerged. The manual nature of data collection and evaluation made it difficult to scale operations effectively, limiting efficiency and responsiveness.

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The Solution

Implisense collaborated closely with the active sourcing team to analyze the existing startup classifications and identify the external data required for effective monitoring. Leveraging Implisense's CRI AI assistants, a system was implemented to detect relevant signals across the more than 1,000 start-ups in their CRM. These signals included key events such as the launch of new websites with e-commerce functionality, participation in accelerator programs, completion of pre-seed funding rounds, team expansions, and the development of minimum viable products (MVPs).

By continuously analyzing these and many other signals, the AI assistants provided regular evaluations of each startup. This allowed the active sourcing team to identify high-potential opportunities and focus their efforts on candidates most likely to align with their investment strategy, streamlining the process and enhancing decision-making.

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The Result

By implementing Implisense CRI, the seed investor was able to significantly increase the productivity of its active sourcing team. Relevant business development signals were recognized faster and the number of high-quality investment opportunities increased by 30%. The team had more time to focus on analyzing and evaluating the most interesting start-ups.

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High-quality investment opportunities

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Less time required for data collection

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"Thanks to Implisense CRI, we were able to significantly scale our active sourcing. The automation of signal acquisition and AI-supported analysis have enabled us to achieve more with less effort."
_{Head of Active Sourcing}

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Overview of the Functions

• Automated identification of startup growth signals
• AI-supported prioritisation of relevant startups directly in the CRM
• Alerts for important signal events such as financing rounds or team expansions