How a digital service provider optimized its customer research

Learn how POSpulse uses Implisense CRI to track key account changes and streamline data analysis with weekly insights in HubSpot.

The Challenge

POSpulse was faced with the challenge of tracking all key accounts for changes such as new product developments, retail listings or trends in the FMCG sector. The aim was to capture relevant signals promptly without the need for in-house research in order to contact customers with supplementary market research services. In the past, however, the manual collection and processing of this information was very time-consuming and outside the HubSpot CRM.

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The Solution

Implisense CRI enabled POSpulse to automatically track all relevant changes to key accounts in HubSpot CRM. These included new channels, product developments, listings, consumer tests and promotions in the FMCG sector. In addition, Implisense CRI provided a comprehensive weekly news analysis that helped POSpulse to use the collected data more efficiently. This automation allowed the POSpulse team to focus more on analyzing the data and advising their FMCG clients without ever having to leave HubSpot.

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The Result

By using Implisense CRI, POSpulse was able to significantly increase the efficiency of data collection and analysis. The automated workflows led to a 40% faster analysis of the relevant signals, and the weekly news analysis enabled a more targeted observation of market developments. As a result, POSpulse was able to provide its customers with faster and more precise advice and better, well-founded recommendations.

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Faster analysis

Chart showing 40% growth in relevant signals
40% faster analysis of the relevant signals

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Less manual effort

Chart showing decrease of 30% in manual work
30% less manual effort

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"Thanks to Implisense CRI, we have been able to significantly speed up our market research processes. The automation of data collection enables us to provide our FMCG clients with well-founded and timely recommendations."
Head of Marketing and Sales, POSpulse

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Overview of the Functions

  • Automated collection and consolidation of POS market research signals
  • AI-supported analysis and prioritization of relevant signals
  • Alerts for POSpulse for important signals, such as changes in personell directly in HubSpot

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