{
  "type": "recipe",
  "url": "https://implisense.com/en/recipes/turn-customers-into-prospects",
  "lang": "en",
  "title": "Turn existing customers into new prospects",
  "question": "How do I get from my existing customers to new prospects in CRM format?",
  "subtitle": "Invert the pattern of your best customers and take it into the CRM as an enriched table.",
  "description": "Derive new prospects from a list of existing customers via the similarity search and export them as an enriched Excel file. 2 Implicents plus 1 to 9 per company.",
  "persona": "sales",
  "surface": "platform",
  "timeEstimate": "15 min",
  "entryPoint": "/en/lists/{listId} → find similar",
  "costCredits": "2, then 1–9 per company",
  "tier": "plus",
  "steps": [
    {
      "position": 1,
      "name": "Run similarity on the whole list",
      "text": "In the list of existing customers choose find similar. The search runs around the centre of gravity of every company on the list, not around a single one. One company would be chance, forty are a pattern. Costs 2 Implicents, on both plans."
    },
    {
      "position": 2,
      "name": "Work through the hits",
      "text": "Each hit comes with a similarity score. Pick out a company you do not know and open its profile — the ones you already know are not the ones worth searching for."
    },
    {
      "position": 3,
      "name": "Move them into a new list",
      "text": "Bookmark the usable hits into a new list, so your existing customers and your prospects stay apart."
    },
    {
      "position": 4,
      "name": "Choose the data packages",
      "text": "Tick the packages in the export dialog. The price runs along before you click — and it is a ceiling, not a flat rate."
    },
    {
      "position": 5,
      "name": "Export and import",
      "text": "The Excel file is written in your browser. Charging happens only after a successful export, and only for packages that actually delivered something."
    }
  ],
  "datePublished": "2026-09-07",
  "dateModified": "2026-09-07"
}